Once upon a pandemic: Reflections on Crisis Management and Disaster Recovery

By: Omar Abdul-Hafiz

Around this time last year, the world was still freshly coping with the sudden and forceful impact of the COVID pandemic. Lockdowns were still strictly applied in many parts of the world and the vaccines were still in their early research stages.

Numerous studies and articles were written about the different aspects of the pandemic and lessons that we can pick up from it for the future. All these studies, however, point in one direction:

In order for businesses to survive through perilous circumstances, they need a strong ability to adapt, make well-informed on-spot decisions, and also learn from mistakes and improve accordingly.

In light of that, this article sheds the light on some of the core elements that need to be in place for successful crisis navigation.