10 June, 2024

The power of SEO for your business

The power of SEO for your business

By: Batool Abu Zaghleh

Every business owner aims to rank among the top results on search engines such as Google. Achieving this visibility can enhance awareness of your business and provide ample opportunities to showcase your services, products, and projects effectively. How can search engine optimization assist you in achieving this goal?

What Is Search Engine Optimization?

Search engine optimization (SEO) is the practice of optimizing a website's content, structure, and overall online presence to improve its visibility and ranking in search engine results pages (SERPs).

It involves techniques such as keyword research, on-page optimization, link building, and technical SEO (more on those later) to make the website appealing to both search engines and users.

03 December, 2023

Is our Personal Information Safe in the digital world?

By: Malak Al-Saqri

In the age of Internet and revolutions, it has become hard to keep your personal life safe and private. These days it's very easy to reach a person's contact, full name or where s/he lives, you can get to know a person and his/her entire family without meeting them in reality! it's hard to admit this ugly truth, but strangers can actually enter your own house without taking permission!

Not by doors or windows but through this small digital screen, they can share your own life with you! So, it is the perfect time to address this question, Is our personal information safe in this digital world?

What is the definition of private information?

First, let's get familiar with the origins of the word ‘Privacy’, it is derived from the Latin word ‘Privatus’ which means the state of being in retirement from the company or the knowledge and observation of others.

01 November, 2023

Unlocking the Power of Social Media: A Digital Edge for Your Business

By: Rinad Hammoud

In the blink of an eye, the world has transformed into a hyper-connected digital landscape, where social media has become an integral part of our daily lives. From the moment we wake up to the time we go to bed, we find ourselves immersed in a virtual realm, constantly scrolling through our social media feeds, connecting with friends and family, and consuming an endless stream of information. Social media has not only revolutionized the way we communicate, but it has also redefined the dynamics of business, politics, and society as a whole.

In its simplest form, social media refers to web-based platforms and applications that allow users to create, share, and exchange content in the form of text, images, and videos. These platforms range from the ever-popular Facebook and Twitter to visually captivating platforms like Instagram and TikTok. While the definition may be straightforward, the impact of social media on our lives is far from simple.

12 October, 2023

Did You Know? The World’s First Programmer Is a Woman

By: Batool Abu Zaghleh
Ada Lovelace the world's first programmer

Have you ever wondered about who is the first programmer in history? Ada Lovelace is the first computer programmer who had ideas long before there were computers. What is her story and how she paved the way to the world of programming.

About Ada Lovelace

Ada Lovelace was the daughter of the noted poet Lord Byron and Annabella Milbanke Byron. To counteract the "dangerous" mental tendencies of Ada's father, Annabella emphasized music, French, and mathematics in her daughter's studies. This last subject particularly appealed to Ada.

Most wealthy women of the 1800s did not study math and science, but Ada Lovelace excelled at them and became what some say is the world’s first computer programmer.

23 August, 2023

Top Myths in the IT Industry

Top Myths in the IT Industry
By: Batool Abu Zaghleh

Do you think that all attachments sent from inside your company are safe? Do you believe that using an incognito browser will keep you anonymous? If you take a deeper look at people who are using information technology every day, you will find many false thoughts that must be corrected for a more professional and safe experience.
Information technology is a very dynamic and complex industry, making it hard for some people to fully understand how some things operate. This misunderstanding can then lead to myths and false information that can do more harm than good.

12 July, 2023

Secrets Behind Motivation

Secrets Behind Motivation
By: Malak Al-Saqri

Have you ever wondered what your life would be if it was all grey? Devoid of any vitality that motivates and inspires you to succeed, giving up easily without struggling or fighting for your dreams. This is exactly what motivation brings to your life! Isn't it difficult just to conceive this?

Therefore, whether you’re looking to take your career to the next level, start a new project, or make a positive change in your personal life, this article is for you. Let’s dive in and explore the power of motivation together.

13 February, 2023

Six Top Strategies for a Positive Work Environment

Six Top Strategies for a Positive Work Environment
By: Batool Abu Zaghleh

A comfortable work atmosphere is crucial for a healthy employee experience. It influences workers mental state, productivity and performance, in addition to their attitudes towards their job and coworkers.

Whether you're a supervisor or human resources professional, you will need to ensure that team members feel safe and comfortable while at work and also feel satisfied with their roles. By cultivating a supportive workplace, you will be able to increase efficiency and creativity.

04 January, 2023

The Importance of Digital Certificates in Business Communications

By: Lotfi AlSarori

The Importance of Digital Certificates in Business Communications
As a software company that provides business software, web portals, and websites, we understand the importance of security and trust in the digital world.

At ESKADENIA Software, we take security and trust very seriously, and we believe that digital certificates are an essential tool for protecting our customers and ensuring the integrity of online transactions. That's why we implement digital certificates in all of our and our customers’ websites. Moreover, we implement the newer and more secure version of SSL, TLS. To know more about what ESKADENIA has to offer in the digital space, please visit our website to browse our products.

28 December, 2022

6 Ways CRM Systems Can Help Insurance Companies Increase Customer Retention

By: Lotfi AlSarori

6 Ways CRM Systems Can Help Insurance Companies Increase Customer Retention
The retention of customers is essential to the long-term success of your organization if you are in the insurance market. Utilizing customer relationship management (CRM) software is one strategy for retaining existing customers more effectively.

In this article, we discuss six ways that customer relationship management software can assist your insurance firm in retaining its customers.

I. Understanding Customer Needs

By tracking customer interactions and preferences, CRM software can help you gain a better understanding of your customers' needs and wants. This can help you tailor your products and services to better meet their needs, leading to increased satisfaction and loyalty.

With CRM software, you can also segment your customers into different groups based on their characteristics and needs, allowing you to target your marketing efforts more effectively.

30 November, 2022

The Three Dimensions for Evaluating Sustainability

Key Business Concepts 101: Sustainability – An Intro
By: Lotfi Al-Sarori

We may thank the United Nations book “Our Common Future”, often known as “the Brundtland Report”, published in 1987 for introducing the concept of sustainable development (SD). It emphasized that the capacity to guarantee that development is sustainable when it fulfils the demands of the present without compromising the ability of future generations to meet their own needs is within humanity's grasp.

Today, sustainability goes beyond the environmental aspects to include social development and financial aspects. But how can organisations analyse their activities in light of this new broader definition of sustainability.

About ESKADENIA Software

ESKADENIA® Software is a three-time MENA Award Winner & CMMI® level 3 certified company that is active in the design, development and deployment of a range of software products in the Telecom, Insurance, Enterprise, Education, Healthcare, and Internet application areas. The company is based in Jordan and has sales activities in Europe, the Middle East and Africa; more than 85% of its sales are exported to the global market. For more information, visit, or contact us at