23 August, 2023

Top Myths in the IT Industry

Top Myths in the IT Industry
By: Batool Abu Zaghleh

Do you think that all attachments sent from inside your company are safe? Do you believe that using an incognito browser will keep you anonymous? If you take a deeper look at people who are using information technology every day, you will find many false thoughts that must be corrected for a more professional and safe experience.
Information technology is a very dynamic and complex industry, making it hard for some people to fully understand how some things operate. This misunderstanding can then lead to myths and false information that can do more harm than good.

12 July, 2023

Secrets Behind Motivation

Secrets Behind Motivation
By: Malak Al-Saqri

Have you ever wondered what your life would be if it was all grey? Devoid of any vitality that motivates and inspires you to succeed, giving up easily without struggling or fighting for your dreams. This is exactly what motivation brings to your life! Isn't it difficult just to conceive this?

Therefore, whether you’re looking to take your career to the next level, start a new project, or make a positive change in your personal life, this article is for you. Let’s dive in and explore the power of motivation together.

13 February, 2023

Six Top Strategies for a Positive Work Environment

Six Top Strategies for a Positive Work Environment
By: Batool Abu Zaghleh

A comfortable work atmosphere is crucial for a healthy employee experience. It influences workers mental state, productivity and performance, in addition to their attitudes towards their job and coworkers.

Whether you're a supervisor or human resources professional, you will need to ensure that team members feel safe and comfortable while at work and also feel satisfied with their roles. By cultivating a supportive workplace, you will be able to increase efficiency and creativity.

04 January, 2023

The Importance of Digital Certificates in Business Communications

By: Lotfi AlSarori

The Importance of Digital Certificates in Business Communications
As a software company that provides business software, web portals, and websites, we understand the importance of security and trust in the digital world.

At ESKADENIA Software, we take security and trust very seriously, and we believe that digital certificates are an essential tool for protecting our customers and ensuring the integrity of online transactions. That's why we implement digital certificates in all of our and our customers’ websites. Moreover, we implement the newer and more secure version of SSL, TLS. To know more about what ESKADENIA has to offer in the digital space, please visit our website to browse our products.

28 December, 2022

6 Ways CRM Systems Can Help Insurance Companies Increase Customer Retention

By: Lotfi AlSarori

6 Ways CRM Systems Can Help Insurance Companies Increase Customer Retention
The retention of customers is essential to the long-term success of your organization if you are in the insurance market. Utilizing customer relationship management (CRM) software is one strategy for retaining existing customers more effectively.

In this article, we discuss six ways that customer relationship management software can assist your insurance firm in retaining its customers.

I. Understanding Customer Needs

By tracking customer interactions and preferences, CRM software can help you gain a better understanding of your customers' needs and wants. This can help you tailor your products and services to better meet their needs, leading to increased satisfaction and loyalty.

With CRM software, you can also segment your customers into different groups based on their characteristics and needs, allowing you to target your marketing efforts more effectively.

30 November, 2022

The Three Dimensions for Evaluating Sustainability

Key Business Concepts 101: Sustainability – An Intro
By: Lotfi Al-Sarori

We may thank the United Nations book “Our Common Future”, often known as “the Brundtland Report”, published in 1987 for introducing the concept of sustainable development (SD). It emphasized that the capacity to guarantee that development is sustainable when it fulfils the demands of the present without compromising the ability of future generations to meet their own needs is within humanity's grasp.

Today, sustainability goes beyond the environmental aspects to include social development and financial aspects. But how can organisations analyse their activities in light of this new broader definition of sustainability.

10 October, 2022

Success Factors, Customization, and Limitations of Implementing the Balanced Scorecard

Success Factors, Customization, and Limitations of Implementing the Balanced Scorecard
By: Lotfi Al-Sarori

In our last article of the Key Business Concepts 101 series, we presented the Balanced Scorecard. We explored how it can help companies define and implement strategies effectively through its four main perspectives - Financial, Customer, Internal Process, and Learning & Growth. And how it provides a mechanism to compare actual vs planned outcomes, by identifying objectives, metrics, targets, and relevant initiatives, so that corrective measures can be taken if there are variances. We've also examined the Strategy Map, which links diverse objectives across perspectives.

How can we begin putting the BSC into action?

In this article, we'll delve deeper into the topic and demonstrate how you may adopt the BSC in your own organization, how you can tailor it to your needs, and where its limitations lie.

14 September, 2022

Key Business Concepts 101: The Balanced Scorecard

By: Lotfi Al-Sarori

Vector Created by: Vectorjuice | Freepik
The Balanced Scorecard is a very popular strategic management framework, and it will be the subject of this article of our Key Business Concepts 101 series. The Balanced Scorecard (BSC) is a management tool that has grown in prominence since its introduction by Kaplan and Norton in a 1992 article in the Harvard Business Review.

The BSC can be used to create, carry out, keep tabs on, and modify corporate strategies and plans. As a strategic management tool, the BSC aligns a company's everyday actions with its long-term goals. The ability to monitor and quantify performance is another benefit. Financial, customer, process, and learning and growth are the four main pillars around which the company's strategic initiatives are built. The purpose of this effort is to develop a streamlined and simplified dashboard that provides a comprehensive view of the company's performance from these four perspectives.

01 August, 2022

ESKA Watch: Sky-High Inflation Tests Global Insurers

By: Ahmad Sweiss

Economists speculate whether soaring consumer prices could still provide insurers with a silver lining as policymakers rush to counter record inflation and safeguard price stability over economic growth.

These are challenging times for the insurance and other growth-driving industries, heavily weighed by the pandemic aftermath, the war in Ukraine, and the surge in commodity prices amid growing fears of supply disruptions. Meanwhile, insurers are closely monitoring the related inflationary pressures, with headline inflation, the Consumer price index (CPI), hovering around its highest level in four decades. Simultaneously, markets are eyeing world central banks, expected to wave their magic wands against the inflation crisis before it takes an immense toll on the global economy. Still, we doubt that casting more counter-inflation spells will be as enchanting as in the old days. Only time will tell if it does!

In this article, we explore the correlation between inflation and insurance, the effect of inflationary pressures on claims and premiums, and how monetary policy decisions could influence the outlook of this resilient industry.

30 May, 2022

How to deal with stress at work?

By: Ola H. Azzouqa 

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Chronic worry and emotional stress can trigger health problems. According to Zippia, 83% of US workers suffer from work-related stress, with 25% saying their job is the number one stressor in their lives.

Work pressure can be energy consuming; but it should not be. Face the triggers, keep a point of view, and know when to seek help.

The job you work in is a potential cause of stress, and the causes of workplace stress are many such as workload, interpersonal issues, inability to have a work-life balance, and job security. Sometimes, you may be sensitive to certain stressors that don't seem to bother others. However, you can combat the effects of stress at work. Effectively dealing with stress at work can benefit your professional and personal life. Here are some tips to help you deal with it.

About ESKADENIA Software

ESKADENIA® Software is a three-time MENA Award Winner & CMMI® level 3 certified company that is active in the design, development and deployment of a range of software products in the Telecom, Insurance, Enterprise, Education, Healthcare, and Internet application areas. The company is based in Jordan and has sales activities in Europe, the Middle East and Africa; more than 85% of its sales are exported to the global market. For more information, visit, or contact us at