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Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

01 November, 2023

Unlocking the Power of Social Media: A Digital Edge for Your Business

By: Rinad Hammoud

In the blink of an eye, the world has transformed into a hyper-connected digital landscape, where social media has become an integral part of our daily lives. From the moment we wake up to the time we go to bed, we find ourselves immersed in a virtual realm, constantly scrolling through our social media feeds, connecting with friends and family, and consuming an endless stream of information. Social media has not only revolutionized the way we communicate, but it has also redefined the dynamics of business, politics, and society as a whole.

In its simplest form, social media refers to web-based platforms and applications that allow users to create, share, and exchange content in the form of text, images, and videos. These platforms range from the ever-popular Facebook and Twitter to visually captivating platforms like Instagram and TikTok. While the definition may be straightforward, the impact of social media on our lives is far from simple.

31 May, 2021

Why blogs are important for business

By: Cesilia Faustina

In marketing, there are plenty of strategies employed to aim for greater audiences and creating the right brand. As audiences diversify and demands change, these strategies constantly need to develop and keep up. One of those strategies that are commonly used to keep up with these changing times, is blogging. Marketing now has taken over the digital space and blogs are one of the digital solutions being utilized to improve business performance. As a marketer, you may ask why we waste our time about blogs though? It’s not like blogs are solely dedicated to talk about the company’s products anyways. Well, there are plenty of reasons businesses create blogs, and it can not only help you to sell products, but also create the ideal brand for the company.

Here are some reasons why blogs are important for business:

26 April, 2021

5 systems to make your remote work productive and secure

By: Lana Bawa'neh

Remote work
The COVID-19 global pandemic has changed business operations around the world. Many organizations switched to remote work in order to continue their operations. At the start, it was hard to have such a sudden change from an in-person working routine to remote working. Many organizations faced, and some of them are still facing problems adapting to this new situation.

Organizations are embracing digital transformation to overcome the obstacles in this new situation, and to ensure the continuity of their business operations. Digital technology has a great impact on accelerating work, where most challenges of working remotely can now be partially or even fully solved with the use of digital technology.

13 August, 2020

6 major features to look for in a telecom product catalog management system

By: Omar Abdul-Hafiz

What is the first thing that catches your attention when you set down at a comfy table in a fancy restaurant? Is it the silky table cloth? That big beautiful chandelier in the middle of the dining hall? Perhaps. Yet despite the importance of these items and the beauty and prestige they bring to the place, there is something more essential than all of these things. It’s the menu. 

Naturally, the menu is the most vital element in any decent restaurant. Being the primary interface that presents the restaurant’s products to the customer, creating and perfecting the menu is an essential process. It needs to be consistent and appealing so that it intrigues customers’ appetite.

14 January, 2020

How technology-based marketing can save your business

By: Cesilia Faustina

It is no surprise that technology has become the heart and soul of modern life nowadays. That said, everybody should be expecting fully-fledged technology-run organizations all around, which we can see, well, everywhere these days. As all these companies are shifting into high-tech processes, every aspect of their workflow is becoming digital. The digitalization of industries today means a new standard of the way businesses are run.

So what can this possibly mean for businesses today? Don’t worry, we are not looking at a dystopia where we will be controlled by robots, we can live in harmony amongst one another. In fact, technology might actually just have a few benefits to offer our society today.

About ESKADENIA Software

ESKADENIA® Software is a three-time MENA Award Winner & CMMI® level 3 certified company that is active in the design, development and deployment of a range of software products in the Telecom, Insurance, Enterprise, Education, Healthcare, and Internet application areas. The company is based in Jordan and has sales activities in Europe, the Middle East and Africa; more than 85% of its sales are exported to the global market. For more information, visit www.eskadenia.com, or contact us at pr@eskadenia.com.