14 January, 2020

How technology-based marketing can save your business

By: Cesilia Faustina

It is no surprise that technology has become the heart and soul of modern life nowadays. That said, everybody should be expecting fully-fledged technology-run organizations all around, which we can see, well, everywhere these days. As all these companies are shifting into high-tech processes, every aspect of their workflow is becoming digital. The digitalization of industries today means a new standard of the way businesses are run.

So what can this possibly mean for businesses today? Don’t worry, we are not looking at a dystopia where we will be controlled by robots, we can live in harmony amongst one another. In fact, technology might actually just have a few benefits to offer our society today.

Now, let’s get to the point, as businesses are becoming affected by technology, so is the way we market to consumers and/or other businesses. With all these different methods to market to one another, especially with the rise of digital marketing, how are we expecting to create a healthy and conducive relationship?

Tech-based marketing is essentially conducting your marketing process with the help of technology. The need for greater efficiency and productivity when it comes to handling marketing demands has led to the rise of marketing management software. A marketing management software can be defined as a system that helps you manage all your business’ marketing activities through a digital platform. It is designed to help with the tracking, creating and organizing campaigns, events, assignments, activities, creative materials and plenty more.

Essentially, you can track and organize your marketing activities with ease by having it all digitized. By having something digitized here, we mean having the ability to track, plan and edit everything online and/or automatically. Doesn’t sound too bad, right? Here are some reasons to get behind a tech-based marketing process.

ROI at the palm of your hand

Return On Investment (ROI) is surely one of the most important goals a company is looking to achieve. Surely, when you spend all that money, you want your business to pay off. Then in order to ensure that you will achieve your targets there needs to be a good organizational process within the company; one that will guarantee accurate results and good communication. An automated system can help you do just that by recording all your data and providing direct results. That way, employees can no longer hide from tasks, and it can help minimize errors.

Great customer relationships

This good communication thing goes a long way besides preventing inaccuracy. Good communication can greatly influence your customer relationships. Having everything documented and tracked through an automated system means you will be automatically notified of any changes or inquiries. Staying up-to-date with your consumers’ needs will greatly affect the way a company can optimize workflow, services and fulfillment of needs.

Directly to your needs

Automation is always a good option for finishing tasks in time while reducing the amount of wastage produced. Having everything automated means you can easily reduce the number of errors being made; let us also look at the benefits of not having to manually do everything. Automation means direct results with less burden, so a marketing management software looks like a good solution for faster and better results.

Enhance your productivity

With a more accelerated process of marketing, you can achieve so much more. Having technology involved in marketing means a faster way of reaching your goals and accomplishing your tasks. Software for marketing management will allow users to set customized settings according to a company’s needs, which means a more specific method to reach one's goals. This will allow employees to get the job done with limited distractions. Companies require greater productivity with the number of demands they are facing, which is why a method for direct productivity may not be such a bad idea.

These are just a few reasons why a tech-based marketing process may be the best option for business; there are plenty more out there to spare. Technology can have a huge impact on marketing and it is clearly changing the way marketing and businesses work. That said, it is time to embrace the new times of digital solutions or risk falling behind.

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About ESKADENIA Software

ESKADENIA® Software is a three-time MENA Award Winner & CMMI® level 3 certified company that is active in the design, development and deployment of a range of software products in the Telecom, Insurance, Enterprise, Education, Healthcare, and Internet application areas. The company is based in Jordan and has sales activities in Europe, the Middle East and Africa; more than 85% of its sales are exported to the global market. For more information, visit, or contact us at