31 May, 2021

Why blogs are important for business

By: Cesilia Faustina

In marketing, there are plenty of strategies employed to aim for greater audiences and creating the right brand. As audiences diversify and demands change, these strategies constantly need to develop and keep up. One of those strategies that are commonly used to keep up with these changing times, is blogging. Marketing now has taken over the digital space and blogs are one of the digital solutions being utilized to improve business performance. As a marketer, you may ask why we waste our time about blogs though? It’s not like blogs are solely dedicated to talk about the company’s products anyways. Well, there are plenty of reasons businesses create blogs, and it can not only help you to sell products, but also create the ideal brand for the company.

Here are some reasons why blogs are important for business:

24 May, 2021

3 major concerns about Cloud Computing in healthcare - Answered!

By: Omar Abdul-Hafiz

Cloud Computing in Healthcare
Cloud computing is increasingly becoming the new mainstream of the business IT landscape. According to statistics, the global Cloud computing market is forecast to grow at Compound Annual Growth Rate (CAGR) of 17.5% from USD 371.4 billion in 2020 to reach as high as USD 823.1 billion by 2025. This big growth is an indication that various industries and business sectors are quickly moving their IT infrastructures into the Cloud.

In the healthcare sector in particular, we can see a similar picture. Statistics show that the healthcare Cloud computing market is expected to grow at CAGR of 18.1%, from USD 28.1 billion in 2020 to USD 64.7 billion by 2025.

Yet despite these numbers, many healthcare providers still have some concerns about the applicability of Cloud computing in the healthcare sector. In this article, we will shed the light on 3 of the most pressing concerns and provide a definitive answer for each them.

So, here they are.

17 May, 2021

A content management system is your starting point for a powerful website!

By: Lana Bawa'neh

Content management
In this digital world we live in, looking for information became much easier with the existence of the Internet. People can now search for any kind of information and find them instantly. Not only that, they can also search for businesses, products, and services they are planning to purchase.

Having a website for business is not a luxury, but a necessity. Websites act as digital showrooms for products and services companies are offering. Therefore, investing in a website can lead to many benefits. According to Forbes, the below are top reasons why it’s important for businesses to have a website:

10 May, 2021

The 4 customer experience best practices!

By: Lana Bawa'neh

Customer experience
With all the technological innovations, business owners and especially software providers are eager to exploit the latest technological trends so they can keep up with the market competitors. They always look forward to having the best talents and tools so they can create and develop new products and services that match the market’s needs.
While most business owners are keen to keep up with market trends and put their new ideas into reality in order to increase their sales revenues, have more customers and expand their business, not all of them were attentive to enhance and improve their existing products and work on improving their customers’ experience. However, customer experience is now becoming just as important as product quality and price.

03 May, 2021

How to create the ideal virtual management process in the WFH era

By: Cesilia Faustina

Working from home
As a manager, the working from home (WFH) protocol may be a bit of a challenge, especially if managing through the online sphere is not something you are used to. Fair enough, managing a team in person is hard enough, let alone remotely. Thus, the great dependency for online video calls these days (to the point where it gets annoying). Many teams forget that there is more to the work-from-home management than simply having video calls. Creating a healthy and comfortable work environment is crucial in making sure employees are doing the best to their abilities. And creating that environment is definitely possible, even remotely. Here are some tips to try and achieve it.

About ESKADENIA Software

ESKADENIA® Software is a three-time MENA Award Winner & CMMI® level 3 certified company that is active in the design, development and deployment of a range of software products in the Telecom, Insurance, Enterprise, Education, Healthcare, and Internet application areas. The company is based in Jordan and has sales activities in Europe, the Middle East and Africa; more than 85% of its sales are exported to the global market. For more information, visit, or contact us at