The power of SEO for your business

By: Batool Abu Zaghleh

Every business owner aims to rank among the top results on search engines such as Google. Achieving this visibility can enhance awareness of your business and provide ample opportunities to showcase your services, products, and projects effectively. How can search engine optimization assist you in achieving this goal?

What Is Search Engine Optimization?

Search engine optimization (SEO) is the practice of optimizing a website's content, structure, and overall online presence to improve its visibility and ranking in search engine results pages (SERPs).

It involves techniques such as keyword research, on-page optimization, link building, and technical SEO (more on those later) to make the website appealing to both search engines and users.

Unlocking the Power of Social Media: A Digital Edge for Your Business

By: Rinad Hammoud

In the blink of an eye, the world has transformed into a hyper-connected digital landscape, where social media has become an integral part of our daily lives. From the moment we wake up to the time we go to bed, we find ourselves immersed in a virtual realm, constantly scrolling through our social media feeds, connecting with friends and family, and consuming an endless stream of information. Social media has not only revolutionized the way we communicate, but it has also redefined the dynamics of business, politics, and society as a whole.

In its simplest form, social media refers to web-based platforms and applications that allow users to create, share, and exchange content in the form of text, images, and videos. These platforms range from the ever-popular Facebook and Twitter to visually captivating platforms like Instagram and TikTok. While the definition may be straightforward, the impact of social media on our lives is far from simple.

The Importance of Digital Certificates in Business Communications

By: Lotfi AlSarori

As a software company that provides business software, web portals, and websites, we understand the importance of security and trust in the digital world.

At ESKADENIA Software, we take security and trust very seriously, and we believe that digital certificates are an essential tool for protecting our customers and ensuring the integrity of online transactions. That's why we implement digital certificates in all of our and our customers’ websites. Moreover, we implement the newer and more secure version of SSL, TLS. To know more about what ESKADENIA has to offer in the digital space, please visit our website to browse our products.

Key Business Concepts 101: The Balanced Scorecard

By: Lotfi Al-Sarori

Vector Created by: Vectorjuice | Freepik

The Balanced Scorecard is a very popular strategic management framework, and it will be the subject of this article of our Key Business Concepts 101 series. The Balanced Scorecard (BSC) is a management tool that has grown in prominence since its introduction by Kaplan and Norton in a 1992 article in the Harvard Business Review.

The BSC can be used to create, carry out, keep tabs on, and modify corporate strategies and plans. As a strategic management tool, the BSC aligns a company's everyday actions with its long-term goals. The ability to monitor and quantify performance is another benefit. Financial, customer, process, and learning and growth are the four main pillars around which the company's strategic initiatives are built. The purpose of this effort is to develop a streamlined and simplified dashboard that provides a comprehensive view of the company's performance from these four perspectives.

How telecommunications have become inherently integral to our lives

By: Lana Bawaneh

The word telecommunications comes from the Greek prefix tele-, which means "distant," combined with the Latin word communicare, which means "to share."

From the beginning of time, people tried to figure out many ways to communicate remotely with each other. Starting with the primitive methods of communication to deliver some kind of messages, such as drums and smoke signals to mechanical communication devices such as the telegraph. Back then, the telegraph helped a lot in shortening the communications from days, weeks, and even months to only hours.

The technology also extended with new inventions such as the telephone, the radio, television, and later, video telephony, satellites, mobile phones, and the Internet. All of these technological advances changed how people live and communicate.

The evolution of data analytics

By: Omar Abdulhafiz

Throughout the past several years, the world was inundated with different interrelated terms such as “data”, “data analysis”, “data analytics”, “business intelligence”, “predictive analytics, and many more. This has caused a lot of confusion over what each of them means and what it is for. This confusion is problematic among many professionals including HR staff, which often leads to misleading job positions.

In this article, we will try to tackle this dilemma by briefly tracing the history of data science and how it came to be the way we know it today. As we go, we will clarify the most critical terms the contributed to this mix-up. This shall enable you to differentiate between these terms more easily.

 

So, let us begin.

How to empower your employees to become decision makers

By: Omar Abdul-Hafiz

In the business world today, a successful company adopts an agile and dynamic business model. Long gone are the days when business administration depended on a highly bureaucratic and restrictive scheme of work. As the world continues to move at a much faster speed, the need to adapt to changes becomes ever more critical.

And one of the major steps every company should consider taking to establish a dynamic business model is to promote a certain degree of decision-making among its staff members.

But how can you do this successfully? Here are some key aspects to think about.

Why blogs are important for business

By: Cesilia Faustina

In marketing, there are plenty of strategies employed to aim for greater audiences and creating the right brand. As audiences diversify and demands change, these strategies constantly need to develop and keep up. One of those strategies that are commonly used to keep up with these changing times, is blogging. Marketing now has taken over the digital space and blogs are one of the digital solutions being utilized to improve business performance. As a marketer, you may ask why we waste our time about blogs though? It’s not like blogs are solely dedicated to talk about the company’s products anyways. Well, there are plenty of reasons businesses create blogs, and it can not only help you to sell products, but also create the ideal brand for the company.

Here are some reasons why blogs are important for business:

Is COVID fuelling startups or stopping it?

By: Cesilia Faustina

Thanks to COVID-19 many businesses are at a standstill and struggling to make ends meet. It has created multiple challenges for the economy, which is affecting startups all over the world. Over the years, financial analysts and journalists have continuously covered stories of the development of startups. It was seen as a great contributor to the economy for the coming years. In a way, it still is, but startups are also one of the sectors most affected by the pandemic.

According to a survey by Startup Genome, 74 percent of startups had seen their revenues decline since the beginning of the pandemic. Even one of the most popular startups sectors, fintech, has seen decreasing profits due to the pandemic. Funding for fintech has fallen 45 percent compared to Q4 of 2019, according to a report by CB Insights. Startups will need and have taken tighter steps to reduce losses, with big startups like UBER having cut its workforce by 14 percent and other companies taking part in massive layoffs as well. Some have even been forced to shut down and start new businesses.

It is time to invest in mobile applications

By: Lana Bawa'neh

Every day, the world is becoming more and more digital and technological, especially the business world. Technology has changed almost every aspect of business and its operations. It is not only important, but it is essential in today’s world. Technology can lead people to success easily, where one can achieve more in less time. 

Technology provides new ways that enable businesses to achieve operations and tasks with less time and effort, and sometimes it can perform these tasks on the company’s behalf. This allows business owners to improve the quality of their products and services, it could also open doors to new business ideas that benefit organizations. For this reason, organizations need to cope with existing and rising technological trends in the market to stay competitive. 

The power of process automation in the microfinance sector

By: Lana Bawaneh

Handling financial lending processes can be way more complicated than what you may think, while managing them manually may slow down the process. Institutions, especially financial ones are competing in offering their services quickly as well as improving their profits while avoiding any errors.     

Having a digitally-driven system that provides a full cycle of lending management helps a lot. It enables microfinance organizations to facilitate the process of their borrowers to get money. Many financial institutions are moving toward becoming digitalised, but upon considering such a big step for your organization, you must think of how an automated lending process will benefit your organization?

How to make work meetings actually productive

By: Cesilia Faustina

For all the employees out there, I’m sure we can agree that meetings are not the most fun activity there is. A lot of the time, meetings end up mundane and essentially a waste of one’s time; not saying that all meetings are a waste of time, but many employers tend to depend on meetings too much with very little results.

Sometimes, employers need to take a step back and ask the question, “is it worth it?” Meetings have become the culture in corporate spaces now, but many tend to forget that sometimes, some things don’t require meetings. Now, I’m not saying we should get rid of meetings altogether, as I know that meetings are needed and can be quite useful when applicable, but employers definitely need to review their meeting usage, especially during the era of COVID-19 and working-from-home.

The significant role of HR systems in business

By: Lana Bawaneh

We all agree that Human Resources is one of the most essential and critical functions of every company. For some people, HR is all about managing employees only, but as it turns out, that they have so many responsibilities that require qualified people and advanced tools to be performed successfully.

I actually don’t have deep knowledge in HR management and their exact tasks, but the things I know were enough to make me write this article and to appreciate the important role of the HR in companies. One of the things that encouraged me to create this article is that many people focus on the achievements of the operational or technical departments in making the business up and running.

Business Expenses to Reconsider in the Wake of COVID-19

By: Drew Page 

In light of the global pandemic, the economic landscape is changing for nearly every industry and it’s essential business leaders act swiftly and diligently in order to survive the recession.

No matter what industry your business serves, whether it’s insurance, healthcare, or education, disruption has rippled through them all. From uncertain claim coverage regarding coronavirus, a freeze in elective healthcare, to campus closures, we’ve all had to adapt.

The strategic actions taken by business owners and operators during this time will determine the future of their companies.

How to choose a Document Management System that suits your business

By: Lana Bawnaeh 

Let’s look back at how organizations used to keep everything related to their businesses documented and archived before having a Document Management System.

Back in the days, documents were generated using printers which consumed a lot of time and effort, not to mention the number of papers wasted in the process. Keeping all of these documents and papers physically stored in storage areas used to cost companies large sums of money. Depending on the nature of documents, some of them are considered very critical. Furthermore, there was usually a storage plan implemented to keep them off-site rather than in-house.

Tips for unemployment and career change in uncertain times

By: Cesilia Faustina

Faced with uncertainty, many businesses are having to let go of employees, while others are shutting down; many people are at a cross path as to what to do about their futures. The rise of COVID-19 has made a huge gap in the economy, with many industries unable to operate and businesses coming to a halt. People that were looking for jobs are now having an even harder time, and those that have to halt their operations are looking for some career changes.

In America alone, 4.4 million people filed for unemployment insurance due to the coronavirus not too long ago, while other countries are also going through the same problems. S&P Global has also stated that job losses in the Asia Pacific could double to the virus.

How technology is becoming more important than ever in times of a pandemic

By: Cesilia Faustina

In times of the coronavirus pandemic, could technology be the answer? As more and more countries are going on lockdown and we are all forced to stay in self-quarantine, we may be facing a new era of world order.

Since the self-quarantine started, hands down, it was no easy task. I constantly have an overwhelming desire to constantly sleep, eat and binge-watch, however, that wasn’t the only case. I also managed to build a closer relationship with my sister, become more productive with my writing and was actively trying to have a social life.