29 December, 2021

Key Business Concepts 101: Competitive Analysis Part II

By: Lotfi Al-Sarori

Competitive Analysis
Continuing our discussion of competitive analysis, in this second part, we go into a more detailed analysis of competitors. In part I, we recommended selecting a diverse list of competitors to examine. After performing a SWOT analysis and gathering information about them such as their market share, customers, financials, and vendors, a more detailed analysis would provide further insight. It can help you in finding a better marketing positioning and creating your marketing plan.

27 December, 2021

Key Business Concepts 101: Competitive Analysis

By: Lotfi Al-Sarori
Competitive Analysis

In the last article of Key Business Concepts 101, we started our discussion of performing competitive analysis, and focused on the very well-known Porter’s Five Forces. It is a key framework which can provide businesses with very valuable insight into their industry, market, and competition. In this article, we pick up the pace and go into more details regarding competitive analysis. 

Diagram about methods of strategic business planning
Figure 1- Methods for Strategic Business Planning

22 December, 2021

How can bad debt impact your telecom business?

 By: Omar Abdul-Hafiz

vector company facing bad debt
 Vector created by pikisuperstar - Freepik
In telecom, as in any other business, bad debt can become a very dangerous matter if not dealt with in a systematic and effective fashion. The image gets even darker if we learn that some cases of bad debt may actually be cases of disguised fraud. In fact, according to statistics, about 5-20% of bad debt is, in essence, fraud. Furthermore, according to Gartner, research showed that bad debt has increased by 26% in 2020 alone amid the height of the COVID pandemic.

But what exactly does bad debt do to your business if left untreated? In this article, we will focus on 3 major effects bad debt can have on your telecom business.

20 December, 2021

Key Business Concepts 101: Porter’s Five Forces

By: Lotfi Al-Sarori

Continuing our topic on tools for strategic business planning from our previous article, today we further our discussion on the topic and discuss performing competitive analysis using Porter’s Five Forces framework.

To perform competitive analysis for your business, you would need to evaluate the market, and study the competition. A good start would be to explore market reports related to your industry. These are things like market size, key players, industry trends, etc., which can provide you with valuable insights. Understanding the different aspects of your industry and knowing your competitors is crucial to the success of your business. One particular model that is very useful in this area is by Michael E. Porter. It can provide you with a holistic view of where you stand relative to your competition and the industry in general.

15 December, 2021

Key Business Concepts 101: Strategic Planning Tools- PESTLE and SWOT

By: Lotfi Al-Sarori
Strategic Planning

In a previous article about Key Business Concepts 101, we covered the topics of business process and how to improve their quality. The article was an introduction into the world of business management and its concepts, and it was planned to be the first article in a series about business management and planning topics. Continuing our discussion on the topic, in this article, we take a look at strategic business management aspects and the common techniques used in strategic planning.

Establishing and running a business requires careful planning. Strategic planning is the first step in strategic business management. It requires thorough analysis and proper preparations to make sure that the work to be done is based on careful study and a justified approach.

13 December, 2021

How a powerful CRM system can enhance your collection process

By: Omar Abdul-Hafiz

Vector about customer relationship system
In a previous article, we talked about the 6 components of resilient collections management system. In particular, we discussed the 3 main systems: the dunning and collection system, the dispute management system, and the legal management system. We also touched upon three essential elements in powerful collections management: personalized collections scenarios, automatic action reversal, and the ability to integrate easily with 3rd party systems.

In this article, we will discuss in some detail the question: How does the Customer Relationship Management (CRM) system help in enhancing your collection process?

06 December, 2021

4 promising trends in the 2022 Cloud landscape

By: Omar Abdul-Hafiz

In a previous article, we discussed 3 major trends in telecom that are likely to make some noise in 2022. Of these trends, we touched upon Cloud-based systems. And truth be told, the Cloud industry has made a name for itself as a big player on the tech scene in recent years. Its numerous advantages compared to in-house systems cannot be overlooked.

Thus, it would be interesting to have a look at some of the hottest topics on the Cloud landscape. In this article, we will discuss 4 rising Cloud trends for 2022.

About ESKADENIA Software

ESKADENIA® Software is a three-time MENA Award Winner & CMMI® level 3 certified company that is active in the design, development and deployment of a range of software products in the Telecom, Insurance, Enterprise, Education, Healthcare, and Internet application areas. The company is based in Jordan and has sales activities in Europe, the Middle East and Africa; more than 85% of its sales are exported to the global market. For more information, visit, or contact us at