Continuing our topic on tools for strategic business planning from our previous article, today we further our discussion on the topic and discuss performing competitive analysis using Porter’s Five Forces framework.
To perform competitive analysis for your business, you would need to evaluate the market, and study the competition. A good start would be to explore market reports related to your industry. These are things like market size, key players, industry trends, etc., which can provide you with valuable insights. Understanding the different aspects of your industry and knowing your competitors is crucial to the success of your business. One particular model that is very useful in this area is by Michael E. Porter. It can provide you with a holistic view of where you stand relative to your competition and the industry in general.

