17 May, 2021

A content management system is your starting point for a powerful website!

By: Lana Bawa'neh

Content management
In this digital world we live in, looking for information became much easier with the existence of the Internet. People can now search for any kind of information and find them instantly. Not only that, they can also search for businesses, products, and services they are planning to purchase.

Having a website for business is not a luxury, but a necessity. Websites act as digital showrooms for products and services companies are offering. Therefore, investing in a website can lead to many benefits. According to Forbes, the below are top reasons why it’s important for businesses to have a website:
  1. Increase the organization's credibility.
  2. Showcasing a brand to prospective customers.
  3. Increase the chances of getting leads.
  4. Increase the chances of having the website appear in search results.
  5. Save time responding to customer calls and enquiries.
  6. Post updates and announcements for customers.
  7. Leverage historic traffic that has been going to the website to target the most qualified customers.

So, if you’re a business owner, having a website for your business will come a long way, but you have to make sure that it is designed professionally and packed with suitable content. In addition to up-to-date trends and eye-catching media.

How can you keep your website updated easily?

Using an advanced content management tool that can help you build a website from scratch easily using ready templates or customized ones. There are many content management systems out there, but when choosing one you have to make sure you are investing in a system that will make building and managing your website easy and instant.

What makes these advanced content management systems unique is that they enable people from different backgrounds to use them; you don’t need any technical expertise to build and manage your websites.

What are the top features to look for in a CMS?

  • Ready to use templates
Because content management systems do not require technical expertise when using them, they should provide ready templates so that users can choose the suitable template for their website.

  • Powerful publishing
Your website is mainly your content, so maintaining good content is crucial. Using some powerful publishing tools can help you create, move, design, and publish different types of content.

  • Multi-lingual
Having a multi-lingual website can help you expand your business and reach new markets. So when choosing a content management system, make sure it is multi-language supported.

  • Secure
Advanced content management systems shall have solid security infrastructures using the highest security and data encryption methodologies to enable having secured websites.

  • Searchable
It is very important to have a searchable website; it will allow users to search for the product and/or information they need quickly.

  • Mobile responsive
Since most people now use their smartphones on a daily basis, you should have a mobile responsive website. Therefore, the content management system you are planning to buy shall support this feature.

  • Social media integration
Social media integration to your website can help you to increase traffic, engage your customers, and increase more audience.

  • Analytics
It is very important to have an analytics tool in your content management system. This feature allows you to collect and analyze the data from your website. This can help you improve your decisions on how to run your website.

In closing

These features should be your starting point when searching for a content management system. There are various content management systems in the market today, but you must select the one that can fulfill your business needs and goals.

ESKADENIA Software provides a powerful tool, with an easy-to-use interface to create, design, and run your website easily. Check out ESKA CMS to know more.

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About ESKADENIA Software

ESKADENIA® Software is a three-time MENA Award Winner & CMMI® level 3 certified company that is active in the design, development and deployment of a range of software products in the Telecom, Insurance, Enterprise, Education, Healthcare, and Internet application areas. The company is based in Jordan and has sales activities in Europe, the Middle East and Africa; more than 85% of its sales are exported to the global market. For more information, visit, or contact us at