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Showing posts with label Multichannel. Show all posts
Showing posts with label Multichannel. Show all posts

24 August, 2020

How to take your customer engagement strategy one step further

By: Omar Abdul-Hafiz

Imagine the following scenario. You buy a product or service from a local CSP. You start using it and everything seems fine until one day you face a certain problem. So you open your email and write them a letter explaining your problem in detail. A few days pass and no response comes from them, so now you decide to follow up with them by phone, only to find out that the customer service representative has no idea about the email you sent a few days ago, so you have no choice but to explain your problem all over again.

This is a situation nearly all of us have been through, and we usually tend to blame it on the weakness or lack of proper administration, thus often causing us to dismiss this CSP as bad a not worthy of our money. But, why don’t we ask ourselves what exactly happened there?

About ESKADENIA Software

ESKADENIA® Software is a three-time MENA Award Winner & CMMI® level 3 certified company that is active in the design, development and deployment of a range of software products in the Telecom, Insurance, Enterprise, Education, Healthcare, and Internet application areas. The company is based in Jordan and has sales activities in Europe, the Middle East and Africa; more than 85% of its sales are exported to the global market. For more information, visit www.eskadenia.com, or contact us at pr@eskadenia.com.