By: Omar Abdul-Hafiz
In the world of business, products have always been the central element for generating revenue. Given that, the general trend was mainly on building a business model based on delivering products or services at the highest possible level of quality. According to this view, customer management only constituted a means toward securing more sales without much regard for actually achieving customer satisfaction.
This model, however, has proven to be quite unsustainable as customers became more aware of what they really want. That’s why a new model was desperately needed that is based on providing a positive experience for your customers. An experience that begins before the point of sale, at the point of sale, and continues even after the sale. And this model is known as a customer-centric strategy.