By: Lana Bawa'neh
According to Statista, 88 percent of people expect companies to have an
online self-service system. This means that customer portals have become an
essential tool to have rather than just a complementary one.
A customer portal is an online system for
customer self-management allowing authorized users to access their information
and utilize the services they need. It is like a digital gateway to enable
customers access and manage their accounts and the relevant services via a web
browser.