How will insurance digital self-service elevate your business productivity?

By: Lotfi Alsarori

The increasing demand for superior products and better services in a timely manner is pushing companies toward more customer-centric strategies. Today, customers are more empowered and require more control over provided services. Customer care systems are enabling better customer management and are helping companies cope with these demands. One type of systems that enable customers to manage their information and fulfill their tasks on demand are self-service portals and mobile apps.

Nearly 9 out of 10 people think businesses should have a digital customer self-service system according to Statista. Self-service is an evolving trend that enables customers to perform their required activities without the need to seek help from the company representatives. This can significantly and positively reflect on the company’s operating cost, time, and efforts as well as increase customer satisfaction.

How can insurance customer portals guarantee efficiency?

By: Lana Bawa'neh

According to Statista, 88 percent of people expect companies to have an online self-service system. This means that customer portals have become an essential tool to have rather than just a complementary one. 

A customer portal is an online system for customer self-management allowing authorized users to access their information and utilize the services they need. It is like a digital gateway to enable customers access and manage their accounts and the relevant services via a web browser.

In the age of the Internet, customers look for more than product quality

By: Omar Abdul-Hafiz


It is a known fact nowadays that product quality, although essential for customer satisfaction, is no longer enough on its own. Customers are now becoming more aware and much harder to please. And with the intense rise in competition between businesses around the world, customer retention has grown more challenging than ever before.

In light of this, it is important to pose the question: What do customers look for other than product or service quality? Well, there is a short answer and a long one. The short answer is customer engagement. The longer answer, however, is digitalized customer engagement.